The Blind Sea’s directors sought a strategic but simple social media approach to amplify awareness, generate excitement, and drive ticket sales as they geared up for their Sydney Film Festival debut and subsequent theatrical release, factoring in limited budgets and capacity
We began with a strategy workshop to define primary objectives and establish social media’s pivotal role, before reviewing available assets to craft a simple content plan that balanced cinematic assets for their socials, whilst promoting real-time stories at events and premieres.
The strategy yielded impressive metrics for a small, niche independent film, but crucially enjoyed sold-out screenings at the festival, followed by an extended theatrical release of an additional 3 weeks, sold out nationwide and eventually rolled out to Netflix globally.
Talent: Matt Formston, Dylan Longbottom
Director: Daniel Fenech
Executive Producer: Erin Fenech
Director of Photography: Chris Bland
Producers: Heath Davis, Nicola Nossal
Social Media: Alex Mills
All imagery and videos courtesy of The Blind Sea, shot by Chris Bland. My involvement has been basic editing and tweaks to suit social media best-practises.
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