Following a major rebrand, Compare Club sought to redefine its social presence with a fresh mix of humour, transparency, and educational content.
This goal: show Aussies that comparing insurance can be both accessible and entertaining.
A millennial-friendly content strategy that that blended transparency and expertise with everyday humour and relatable storytelling, through signature series, trend-led skits, and seasonal explainers tackling relevant money topics.
67% spike in viewership and major uplift in engagement across all channels – transforming Compare Club’s social from corporate to conversational.
Credits: Direct Consultant for Compare Club
Clients: Compare Club: Phoebe Whittle
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