During a high-demand period, VaynerMedia needed an experienced pair of hands to oversee a UGC campaign promoting Ninja’s revolutionary new Stealth IQ Blender – smart, powerful, and 40% quieter than competitors.
In just three days, a curated shortlist of 40+ diverse creators, from busy parents and home entertainers to gym enthusiasts, was presented. From this, a refined roster delivered an engaging mix of informative and entertaining shortform videos showcasing the blender’s performance, versatility, and sleek design. Each asset was optimised for maximum impact across both paid and organic social channels.
16 creators secured, producing over 30 high-impact assets within a one-month turnaround, giving Ninja six months’ worth of premium social content and a consistent stream of authentic creator advocacy
(Results in confidence)
Credits: Freelance Consultant for Vaynermedia
Clients: Vaynermedia: Karen Coleman, Holly Lister, Bede Gannon
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