Lenovo wanted to highlight their sustainable Asset Recovery Services to businesses and consumers and showcase the value of end-of-life hardware recycling in a creative way
Our agency team worked with Holly Ryan, a passionate sustainable jewellery designer, to extract precious metals from recovered e-waste and create an exclusive jewellery line that represents the value that resides in the recycled hardware.
A suite of videos documenting her process was developed, all driving to a dedicated landing page that features whitepapers and more information about Lenovo’s sustainability services
Winner of Mumbrella CommsCon B2B campaign, the campaign saw a 42% increase in sales opportunity, 2.2 point increase in local reputation (RepTrack) and 4% of consumer brand awareness as well as phenomenal performance across We Are 8, LinkedIn and Programmatic Display
Client: Lenovo
Agency: Herd MSL
Production Partner: Sure Studios
Account Managers: Rose Kelly, Becky Evans, Shazana Roseli, Lucy Raynor
Director: Jack Toohey
Producer: Ebony Morrison
Imagery provided by Sure Studios as part of campaign deliverables.
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