BreastScreen NSW: Prioritising Lives, One Screening At A Time
Guiding BreastScreen NSW’s always-on social media presence via strategy and content creation.
Amplifying awareness of the government’s complimentary breast screening program for women aged 50-74 and emboldening them to champion their health and normalising the behaviour of breast screening post COVID
Riding the Wave: Igniting Social Media Buzz for The Blind Sea
Igniting social media buzz for an independent surfing docu-film ahead of its Sydney Film Festival premiere and theatrical release.
Spotify More Than Talk: Elevating Conversations and Amplifying Podcast Love
Igniting awareness of Spotify’s podcast offerings through unfiltered conversations with media and TV talent as a longform and shortform video campaign seeded across YouTube, Instagram and Facebook, driving over 1.4m video views.
Lenovo Precious Metals: Turning E-Waste Into Art
A bold integrated campaign showcasing Lenovo’s Asset Recovery Services, spotlighting the value of end-of-life hardware through a creative collaboration with sustainable jewellery designer Holly Ryan, winning several industry awards including Best B2B Campaign at Mumbrella CommsCon Awards 2023.
Adobe Your World Your Canvas: Transforming Urban Landscapes into Digital Art
The Challenge Adobe needed a local APAC campaign to promote their flagship product Photoshop, with an activation that would build relevance for our target audiences and drive product uptake. Their global TVC campaign ‘Your World Your Canvas’ was a good start, but we needed something more local. Approach Taking visual cues from Your World Your […]
LeVeL Lemonade: Sipping Success with Micro-Influencers
The Challenge Elevating an Australian-owned local lemonade brand, LeVeL Lemonade, through strategic micro-influencer campaigns that spotlight both their delectable taste and health-enhancing benefits. Overview As a family-owned, Australian-based sports drink supplement, LeVeL Lemonade sought to reinforce its position as a premium soft drink with the health benefits of a sports drink. Targeting fitness enthusiasts, the […]