Kikoff 5-a-side: Scoring Big on Social Media

The Challenge

Kikoff 5-a-side faced the challenge of enhancing their social media impact to spotlight their services and drive engagement.

As a small team, they needed a manageable yet effective strategy to achieve their goals.

Approach

Collaborating closely with the Kikoff team, I crafted a dynamic social media strategy focused on maintaining a consistent online presence, highlighting their top-notch coaching and facilities, and fostering community engagement.

This approach empowered the team to execute the strategy autonomously while occasionally partnering up for content creation.

I supported further by providing guidance during weekly calls, assisting with event shoots, and offering feedback on content ideas and execution. This collaborative approach empowered the coaching team to become confident content creators themselves.

View this post on Instagram
A post shared by KIKOFF Football (@kikoff_football)

The Numbers

Almost immediately, a few small optimisations saw a substantial spike in content performance.

Viewership Increase

0 %

Engagement Increase

0 %

“We engaged Alex to assist with bringing to life our socials that had been dormant for a while. We immediately saw results both in engagement and with revenue coming through to the business. We are now confident to create reels and posts and with Alex’s continued support we have reinvigorated our social channels.”