GPT Group sought a local content creator to revitalise their social media presence, supporting their tenants and weaving meaningful connections within their vibrant Inner-West community. The goal: genuine, relatable UGC-style content that captured the essence of Australia’s coolest suburb
As the trusted guide, I took on their full-scale social media management and content creation duties.
A meticulously crafted content schedule set the stage, with shoots organised to ensure a balanced monthly content flow. I attended activations, shared live stories for ongoing interaction, and managed Reels with a mix of same-day urgency and planned flexibility.
The focus was clear: spotlighting the shopping centre’s uniqueness and resonating with a diverse audience, ranging from local families to Inner-West hipsters. Simultaneously, we boosted retailer morale by offering targeted promotion and support.
From tapping into their image database to orchestrating, shooting, and editing videos spanning restaurants, retailers, activations, and promotions – every piece was aimed at editorial storytelling.
What began as a temporary solution evolved into a 18-month long partnership, which not only transformed their social media performance but boosted retailer morale via targeted promotion and support.
Credits: Direct Relationship
Clients: GPT Group: Paul Mansfield, Chelsea Smith and Drishya Prasad
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